Kickstarting the season


Collating catwalk trends and identifying key themes.


At the beginning of each season our London design studio spends time reviewing the latest catwalks, assessing and identifying the most commercial trends and key item shapes that are then confidently proposed to our clients as the key season must have silhouettes, colours and prints. This is one of the most exciting times of the fashion calendar with so much fresh and innovative information to digest, absorb, categorise and filter. The most stand out new shapes are reinterpreted into thumbnail sketches, some of which go on to be developed for buying presentations and into sample garments. With over 30 years of design experience we pride ourselves at having a keen and expert eye for translating trends into commercial best selling products.



Beginning of the season initial thumbnail sketches



Commercially interpreting the catwalk trends