Collating catwalk trends and identifying key themes.

At the beginning of each season our London design studio spends time reviewing the latest catwalks, assessing and identifying the most commercial trends and key item shapes that are then confidently proposed to our clients as the key season must have silhouettes, colours and prints. This is one of the most exciting times of the fashion calendar with so much fresh and innovative information to digest, absorb, categorise and filter. The most stand out new shapes are reinterpreted into thumbnail sketches, some of which go on to be developed for buying presentations and into sample garments. With over 30 years of design experience we pride ourselves at having a keen and expert eye for translating trends into commercial best selling products.

Beginning of the season initial thumbnail sketches

Commercially interpreting the catwalk trends

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Catwalk trends showing nature inspired prints.

There has been a massive lifestyle trend to reconnect with nature for wellbeing and mental health, the great outdoors providing vital inspiration for improving our mood and uplifting our spirits. Currently we are seeing that fashion and nature has never been more connected as we seek out flora and fauna inspired prints whilst consciously sourcing fabrics with the least environmental impact.

Designers have explored new vistas both near and far in search of creating uplifting prints, recreating the physical world within reach and also exploring far off destinations to reignite nostalgic memories from far reaching shores, appealing to our need to reconnect with travel, joy and exploration.

Sea life imagery adds a welcome twist to nautical themes.

As seen on various catwalk collections, injections of beach and sea life imagery has been a welcome twist to refresh the classic Breton nautical theme. Whether historical botanically inspired or Matisse influenced collages, sea life, shells and mermaids have been transported into the latest mood-boosting collections that evoke a sense of seaside adventure and joyous escape. After collating the trends we collaborate closely with our mills to source and interpret print designs whilst also considering the best base fabrics and compositions that can be promoted to our customers as sustainable and ethically sourced.

Our Sea Life Explorer story’s feel good imagery lends itself perfectly to any occasion contemporary separates whilst casual holiday shop collections whisk you away to far off shores and beyond

Contemporary any occasion dresses, co-ordinated sets and holiday shop developments.

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SS22 functional formalwear design and development.

In our London Design studio we are keen to assess social behaviours as well as keeping abreast of the latest fashion trends so that we can confidently inform our clients and teams how lifestyle demands are affecting retail and customer purchases.

SS22 hybrid utility coat design and development.

During these unprecedented times, there has been a massive requirement to reset, forcing brands to rethink and reshape their collections. Maximising wearability has become paramount as consumers look for hardworking multi-functional wardrobe purchases which simultaneously increases sustainability and longevity.

SS22 hybrid bomber jacket design and development.

As we transition between flexible working, living and social environments, comfort and ease of wear, multi functional items have become essential wardrobe staples. With this in mind, examining future needs and mindsets predicts that a fascination for functionality will continue, where athleisure and formal items merge and hybrid styles evolve, offering contemporary functional formalwear with sports elements. Utility styling, cargo pockets, drawstring and elasticated features combine with fluid fabrics and fresh pastels to create the modern utilitarian work-leisure wardrobe.

SS22 functional formalwear design and development.

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